Premium brands deserve
complete orders.
NORA contacts every bar, restaurant and retailer on your wine and spirits route before delivery, with an order form pre-filled from their own order history. Confirms before your driver loads the van.
Channel availability, age gating and content rules for alcohol depend on the licences and local regulations applicable in your market. These are configured with you during technical discovery.
High-value products, high cost of missed orders.
Alcohol and spirits distribution is relationship-driven. Every missed order on a premium SKU is revenue that rarely comes back. Manual processes cannot scale across a large customer base.
Your best reps know exactly what each bar needs. But they manage 80 accounts each and can only call the most important ones before each delivery. The rest order from memory - or don't order at all.
Christmas, New Year, summer festivals, Valentine's Day - alcohol demand spikes are predictable but rarely fully captured. Customers under-order because they forget to plan ahead. Your warehouse holds stock that never reaches the shelf in time.
You add 12 new wine SKUs in September. Your reps mention it to their top accounts over 3 weeks. The rest of your customer base only discovers it by accident. NORA communicates it to every relevant account at once.
Same ERP, same routes - NORA layer on top.
NORA pulls delivery schedules, account purchase history and stock data. SAP, Dynamics, Oracle, Pantheon all supported.
Each bar, restaurant or retailer gets an order form pre-filled from their own order history - not a generic catalog.
Customer confirms, adjusts quantities or adds SKUs by text or voice. NORA handles the conversation end to end.
Confirmed orders write directly to your ERP. Warehouse, invoicing and logistics see the order immediately.
How NORA works for alcohol and spirits distributors.
From pre-delivery order forms to completeness checks and new label awareness - NORA does it automatically, against each account's own history.
NORA reads your delivery schedule and pre-fills an order form for every account on the route, built from their own order history - a bar that consistently orders Johnnie Walker Black, house wines and Aperol sees exactly that, in the quantities their own pattern suggests. They confirm or adjust in 20 seconds.
A venue that orders the same set every Thursday and skips one line this week gets a completeness check before the order closes. The check compares the order against the customer's own history, not against a promotional target.
When you add a new craft gin or a limited-edition whisky to your portfolio, NORA identifies which accounts buy similar categories and sends a factual announcement: "We've added Monkey 47 to our portfolio - would you like to include it in your next order?" Accounts can add it to an upcoming delivery without any phone contact.
Retail alcohol buyers often have minimum order requirements or mixed-case restrictions held in your ERP. NORA applies each customer's constraints automatically when building the order form. No order arrives with items that can't be invoiced.
Connects to your existing infrastructure.
No migration. No new system. Live in days.
AI-powered ordering automation for alcohol and spirits distributors
Alcohol and spirits distribution is one of the most complex segments in FMCG. High SKU counts, age-restricted compliance requirements, seasonal demand volatility and relationship-heavy sales processes create a distribution environment where manual order management consistently falls short.
The relationship bottleneck in spirits distribution
Premium spirits and wine distribution has traditionally relied on personal relationships between sales reps and buyers. This works well at the top of the account list. For accounts below the top tier, contact frequency drops and orders become reactive rather than proactive. NORA extends the same relationship-style attention to every account on your books, working from each account's own order history rather than a generic script.
Seasonal demand awareness for alcohol distributors
Christmas, New Year, summer festivals and major sporting events drive predictable spikes in alcohol demand. NORA compares an account's current order against their own history from the same period in previous years and flags gaps before the order closes. Customers who would have under-ordered get a completeness check, not a promotional push.
Compliance-aware order forms
Alcohol distribution operates under regulatory frameworks that vary by country and customer type. NORA applies each customer's eligibility rules, minimum order quantities, mixed-case restrictions and contractual limits exactly as configured in your ERP. Those rules live in your ERP; NORA applies them at the point of order, not after.
Operating across Europe in 10+ markets
B2Bee operates in 10+ European countries and serves distributors across multiple alcohol sub-categories including wine, spirits, beer, craft beverages and imports. NORA communicates in the local language of each customer, including Serbian, Croatian, Slovenian, German, English and others. ERP integrations cover SAP, Microsoft Dynamics, Oracle, Pantheon and all major regional systems.
Frequently asked questions
Channel availability, age gating and content rules for alcohol depend on the licences and local regulations applicable in your market. These are configured with you during technical discovery.
Eligibility rules are applied from what your ERP already holds - minimum order quantities, licensing conditions and any contractual restrictions. B2Bee applies the rules your ERP configures; it does not set or certify them.
Suggestions compare an order against the customer's own ordering history for completeness, not against a promotional or volume target.
Yes, an account's channel, licensing and ordering rules are read per customer from your ERP regardless of route.
Typically in under a minute from the customer's confirmation.
Every account. Every delivery.
Nothing incomplete.
See how NORA handles a full spirits and wine route from a pre-filled proposal to an ERP entry.