Your HoReCa buyers live on WhatsApp.
Let them reorder there.
Bars, restaurants and hotels already message your reps after closing time. With B2Bee, NORA's agents send each venue a suggested order a day or two before its delivery day. The buyer confirms or edits by text or voice, and the order reaches your ERP before the truck is loaded.
Based on pilot deployments measured over 90 days. Results vary by customer, data quality and adoption.
Orders already come in on WhatsApp.
Nobody can keep up with them.
Venues send orders to the rep's personal WhatsApp, to the order desk and to the driver. Someone collects them in the morning and retypes each one.
A bar remembers it is out of tonic after the cut-off. The order is either missed or delivered off-route.
Many orders are a voice note or a photo of a handwritten list. Each one has to be decoded, checked against the price list and typed into the ERP.
One WhatsApp message.
One loaded truck.
Example: Bar Central, delivery on Friday morning. The suggested order goes out on Wednesday, at the right time for its delivery day.
NORA's Reorder agent reads Bar Central's order history and the current stock from your ERP, then sends a suggested order on WhatsApp with the venue's own prices.
The bar manager types "add 2 crates of tonic" or sends a voice note. A photo of a handwritten list works too.
The Ordering agent checks prices, stock, minimum quantities and the delivery day, asks back if something is unclear, and sends the final order for confirmation.
The confirmed order is written to the ERP with zero manual entries. Venues that have not replied get a short cut-off reminder.
The order is picked, routed and delivered with proof of delivery. The rep sees the order and the whole conversation on the account.
One WhatsApp conversation.
A whole platform behind it.
The Reorder agent sends suggested orders, the Ordering agent turns text, voice and photos into orders, the Promo agent adds offers that fit the venue, and the Collections agent sends payment reminders.
NORA AI agents→WhatsApp, the Sellion ordering portal and the rep's field sales app write to the same basket. A venue can start on WhatsApp and finish in the portal.
The B2Bee platform→Prices, stock, customers and delivery days come from your ERP through Hive365, so every reply uses the same data as your order desk.
Hive365→Every rep gets a daily brief on their venues. When a buyer asks for a person, NORA hands the conversation to the rep with the context.
NORA for sales reps→You set the autonomy for each agent: Suggest, Draft or Act.
Built for HoReCa distribution.
Across every category you deliver.
Water, juices and soft drinks for bars and cafes, with crates and returnable packaging on the same order.
Beverage distribution→Daily and weekly reorders for restaurant and hotel kitchens, at each venue's contract prices.
Food distribution→Paper, chemicals and soap, reordered before the venue runs out.
Professional hygiene→Connects to 50+ ERP systems, 100+ connections.
What B2B WhatsApp ordering looks like for a HoReCa distributor
Bars, restaurants, cafes and hotels order often, in small quantities, and usually late. Most of them already send orders on WhatsApp: to the rep, to the order desk, sometimes to the driver. The channel works for the buyer. It does not work for the distributor, because every message still has to be read, checked and typed into the ERP by a person.
B2B WhatsApp ordering keeps the channel and removes the retyping. With B2Bee, the conversation runs on the WhatsApp Business API under your company's verified account. NORA's agents send each venue a suggested order before its delivery day, based on its order history and your current stock. The buyer replies by text, voice note or photo. The order is checked against the venue's price list, stock, minimum quantities and delivery day, confirmed by the buyer, and written to the ERP without manual entry.
Your team stays in control. Reps see every order and conversation on their accounts, get a daily brief on the venues that need attention, and take over when a buyer asks for a person. Venues that prefer Viber, SMS, email, the Sellion portal or their rep keep ordering there, and every channel lands in the same shared basket.
Frequently asked questions
The WhatsApp Business API, with a verified business account in your company's name. Orders no longer depend on your reps' personal phones.
NORA's Ordering agent turns text, voice notes and photos of lists into an order draft, checks it against the venue's price list and stock, and asks back when something is unclear. The buyer confirms before anything is written to the ERP.
No. Venues that prefer Viber, SMS, email, the Sellion portal or their rep keep ordering there. Every channel lands in the same shared basket.
NORA hands the conversation to the rep, with the order history and the open questions. The rep answers in the same thread.
Start with one route. With a supported ERP, technical setup typically takes 3-7 business days from kick-off, confirmed during technical discovery.
Orders in before the route.
Straight from WhatsApp.
Start with one route. See the whole flow on your own data.